As a business owner, you always want to offer your customers the best product.
That’s the case when you operate an online sportsbook. With so much competition, if you’re not offering your players the best product possible, your clients are likely to leave.
Retaining sports bettors is difficult. There are numerous reasons why sports bettors will leave.
Here are a few of those reasons:
You don’t have the betting markets that they want to wager on.
You don’t have any loyalty rewards to help retain your players.
You charge too much of a commission and your odds aren’t competitive.
These are just a few of the main reasons why a sports bettor will leave your sportsbook.
The only way to retain more players is to offer a better experience.
Switch to a Pay Per Head With a Better Product
Are you stuck with a pay per head (PPH) service stuck in the past?
Are you starting to lose players because you’re unable to compete with other local bookies?
If you answered “yes” to either question, it’s time to switch to a PPH service with a better product. The easiest way to offer a better wagering experience is to join a better PPH.
Here are some of the features you should be looking for:
Live Betting: Sports bettors love to wager live (in-play). You need a PPH that offers in-play wagering on all major sports with continuously updated odds throughout the event.
If your PPH provider only offers live betting during commercial breaks, it’s time to move on.
Full Casino: Offering a few virtual slots and video poker machines isn’t going to entice any gambler nowadays. You need a full casino if you want to attract casino players.
By “full casino”, we mean the software provides virtual casino games and live casino games.
Only a small number of PPH providers offer live dealer casino games. The reason is because it costs a lot to operate a live dealer studio and most PPH services are unwilling to make that investment.
Betting Board: What markets are available by your PPH provider? Nowadays, it’s important to offer props bets, futures bets, team totals and other alternative betting markets.
The big bookies have huge betting boards. If you only have straight bets available for most sports, you’re going to have an extremely tough time trying to retain your player base.
Tips for Retaining Players
Apart from offering a better experience to your players by switching to a better PPH service, there are some things in your control that you can do to help with retaining players.
Fast Payouts: One reason a lot of bettors prefer local bookies is because they know they’re going to be paid every week if they win. There are no long waits or excessive fees.
Make sure you have a weekly collection day and always payout your winning players that day.
Rewards: You’re not going to be able to compete with the big bookies that spend millions on marketing annually, but you should find ways to reward your loyal players.
Whether you offer a bonus, free bet, or rebate, you should find ways to keep your players happy.